How can small businesses advertise on Facebook for free?
One of the most exciting things about social media marketing is not only its reach, but that it can be very inexpensive. How you advertise varies by platform, so let’s talk about some ideas you can start using today to promote your business on Facebook for FREE!
1. Feature your customer.
There are a variety of ways to feature your customer. One of my favorites is being done on a massive level but would be incredibly effective on Facebook as well.
American Eagle’s New York store has a photo booth available to customers after they have made a purchase. Customers go into this booth and take a photo which is broadcast on their Times Square billboard.
This is huge among teens (their target market) and not only drives teens into their store, but drives them to make a purchase.
So while we don’t have access to a Times Square billboard, we can use this idea to feature our customers. Even our corporate customers can find benefit in being featured on our Facebook page.
Now, how can this work as advertising for you? When you feature a customer you not only create excitement for them, but you create an anticipation for other customers. In addition, the next level of marketing is you tag your customer, which shows up on your customer’s friend’s feeds. If even some of those friends are potential customers you’ve just advertised to them.
Finally, you have an advantage that American Eagle does not have with their billboard. You have done something that is an essential element of social media marketing. You created a relationship with your customer.
2. Create an exclusive customer group.
Do you have a product that customers would benefit by sharing advice or experiences? Facebook groups are a great opportunity for you.
Whether you have a technical product, such as website development or a bicycle shop, an exclusive customer group raises the benefit of what you are selling.
For example, if you have a website development company, a group for customers to ask questions of each other and you, such as what service provider, which email service, etc., could put your product above your competitors.
If you have a bicycle shop, a group where rides could be coordinated, simple repairs and maintenance questions answered, and trail recommendations could be made, would extend your product beyond just the purchase and add value to your customer.
Groups are also a fantastic way to create relationships and trust which is not only essential to social media marketing, but is a huge benefit to retain and establish repeat customers.
Collaboration is a great way to spread your reach on Facebook. Collaborate with your vendors or a colleague with a complementary product, and feature each other on your Facebook pages.
For example, if you have a clothing store, talk to local shoe stores, jewelers and spas to feature (advertise) for each other on your respective Facebook pages.
If you are an electrician, talk to construction companies, plumbers, landscapers, local hardware supply stores to advertise each other.
Advertising can take many shapes and does not need to be the in your face type advertising we are so inundated with. Sure it can be a direct ad, much like you would see in a magazine, or even better it can be indirect.
ABC Constructions can post a photo of their latest completed house and in the caption say something like – “Just finished working with my friend Bob of Bob’s Electric (this should be a tag of Bob’s Electric page) on this great house!” You then should comment on that saying how great it was to work with ABC Construction and sharing it on your page as well and tagging ABC Construction.
Joe’s Shoes can post a picture of a dress from Best Dressed clothing store with a pair of their latest shoes saying, “look how great this dress from Best Dressed Clothing Store (this should be a tag of Best Dressed Clothing store) goes with our shoes! Better yet, if it includes a pic of a customer in the dress and shoes that can be tagged! (See the first advertising idea in this post.)
So there you have 3 of my top Facebook advertising ideas, but the possibilities are endless. Want more ideas?
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