How to Advertise on Twitter for Free
Promoting your business on Twitter is different than other social media platforms. Twitter offers paid advertising, but there are several fantastic ways you can advertise on Twitter for free. The first thing to do is figure out the best options for your specific business. If you haven’t spent time on Twitter, spend a few weeks analyzing what others in your industry are doing and where your potential customers are participating. Get a feel for how Twitter operates specifically in your industry.
1. Advertise on Twitter for Free Using Twitter Chat
Twitter moves fast, and standing out on Twitter takes a little ingenuity. One of the best ways to stand out on Twitter is through a Twitter chat. Ideally, you would host the chat, but if a large chat exists in your market segment then become an active participant. Please note, while a Twitter Chat is a great place to advertise your business, do not be spammy, be helpful. Traditional advertising will fail in Twitter chats and turn off potential customers.
So what is a Twitter Chat?
A Twitter Chat is like a conference call via text. Instead of a dial up number there is a hashtag for the event and a set date and time. At that time interested Twitter users follow the hashtag live and participate in the chat by including the hashtag in any of their comments.
The topic and questions for the chat are prepared by the host beforehand and promoted via Twitter and other channels. During the chat the host asks the questions (Q1, Q2, Q3…) spread over a period of ½ – 1 hour. Generally, an hour chat will have 6-8 questions. Participants answer with A1, A2, A3 and include the hashtag. On active chats there is quite a bit of interaction between the host and participants and between the participants.
If there is not a chat in your industry, or if you have a unique idea for your industry, create a chat. There is nothing to be done other than pick a hashtag, a day and time, and promote it. If there is a chat in your industry, then get involved! Participating and hosting a chat is a great way to bring attention to you, your expertise and your brand.
One of my favorite chats is about Snapchat and uses the hashtag #chatsnap. This is a weekly chat and the host, Kristy Gillentine, does a fantastic job coming up with topics each week to help us all share information on how we are using Snapchat as businesses.
2. Advertise on Twitter for Free by Teasing Another Social Media Account
A second way to promote your business on Twitter is to tease another social media account. For example, a Twitter post like – “Check out the Awesome product we just got in! Pictures are on our Instagram account http://www.instagram.com/yourbizhere.”
This pulls potential customers that might not catch all of your Tweets to your Instagram account, particularly those customers that might be even more active on Instagram. Another advantage is you are now getting to advertise to these customers in multiple places, which means you’re getting your brand in front of them more times throughout the week.
Teasing another social media account is often overlooked, because businesses feel like their customers are already seeing them on one platform, so why send them to another. However, that’s like saying if I advertise on CBS, why do I need to advertise on NBC or in the newspaper? The answer is simple. First, if you go by the rule of seven, which says a potential customer must see a product seven times before they’ll buy, then the more times you can get in front of them the better. Second, most people spend more time on one platform than the others, so getting in touch with them on their preferred platform can make all of the difference in them seeing you and not seeing you. Finally, the more places you are scene the more of an expert/leader in your market you are viewed as.
3. Advertise on Twitter for Free Using Hashtags
A third way to promote your business on Twitter is to use an active hashtag. This takes some research, and I would advise against using a trending hashtag unless it is true to your product. There are those who spam the trending hashtag list just to get exposure. These are the telemarketers of Twitter and are usually ignored. Spend some time looking at different words utilized for your industry and seeing how often they are used.
For example, if you are a restaurant in Detroit, do a search on #Detroit, #VisitDetroit, #DetroitFood, #DetroitRestaurants, and see if any of those is utilized on a regular basis. If a large convention is held in Detroit, use their hashtag just before and during the conference. For example, during a convention you could tweet, “The fresh Swordfish on the menu tonight is making my mouth water! #VisitDetroit #ABCConvention”. Don’t use more than two, or on occasion maybe three, hashtags in your posts. Tweets with several hashtags come across as messy and spam and are overlooked.
Want more ideas? Check out my 15 ways to Advertise on Twitter for FREE!
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